Wednesday, February 7, 2018

2.7.18 Bee-otch of the Day: iHeartMedia


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Bee-otch of the Day honors are awarded Monday through Thursday, Bee-otch of the Week is awarded Friday on Chuck69.com.

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Name: iHeartMedia
Age: 46
Occupation: Satan, fka Clear Channel
Last Seen: San Antonio, TX
Bee-otched For: getting close to going broke



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One of the biggest and most-evil radio companies in America is close to following fellow evil radio giant Cumulus down the road to bankruptcy.

iHeartMedia this week voted to miss a $106 million payment to creditors. The company, which is saddled with $20 billion in debt owns more than 855 radio stations. They syndicate right-winged pill-popper Rush Limbaugh, American Top 40 with Ryan "Tinker Bell" Seacrest, Howard Stern clone shows Rover's Morning GloryMojo in the Morning and The Woody Show and the annoying old yenta known as Delilah, whose show is so bad, no wonder why her son killed himself.

What's funny is that there's three big radio groups here in Grand Rapids and already, Cumulus filed for Chapter 11 a few weeks ago. This would leave the mid-sized Townsquare untouched by the bankruptcy bug, but then again, that company was the product of a bankruptcy since it's the old Regent Communications. What's even more funny - at least to me - is the fact that both iHeart and Cumulus made it a point to drop Howard Stern on all their stations due to either the Janet Jackson nip slip or in Cumulus's case, their idiotic thinking that some imitators like Lex and Terry could do even better.

Of course, a huge part of the reason for iHeart's money woes was simply because they bought out a ton of stations after the Telecommunications Act of 1996 and after 9/11 and the growth of internet streaming, advertising revenues have fallen tremendously. I once had a family member who worked for one of their stations in Detroit in advertising. He didn't last six months because he only sold two spots. And this was one of iHeart's higher-rated stations.

There's too many reasons why iFart can't pay off their debts. They include mediocre programming and the fact that they keep polishing turds. Look at here in Grand Rapids: there's 101.3 The Brew. That station has been some sort of classic or mainstream rock format since 2001. Yet, they've been a ratings dud since day one. They once carried Bob and Tom, but dropped the show because of poor ratings. They even changed its name from The Fox to The Brew to capitalize on Grand Rapids being "Beer City USA". The ratings still suck. Why they carry Rover's Morning Glory now is beyond everybody.

I, like so many others would love to see how corporate radio does business. iHeart should wonder why digital media companies like Pandora, Spotify and SiriusXM are profitable why they're in the financial dumps. OK, so there's the iHeartRadio app. Like Pandora, it allows people to listen to their favorite tunes and skip the songs they hate. Nice, but it won't help to solve their debt. In all, it's time for iHeart to sell off and call it a career.

Terrestrial radio: dying a slow, painful death since 1-9-06.  


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